Kitchen hardware companies need to abandon the narrow open thinking
As we all know, kitchen accessories is very important, especially hardware, it relates to the quality and service life of kitchen utensils. However, throughout the current development of kitchen hardware industry, the situation is not optimistic, the product homogeneity serious, brand spread, the quality is not one, these are serious obstacles to the development of the industry.
Although the domestic kitchen industry hardware companies many, but the real can be recognized by consumers and brands are well known is very little. Although the development of good posture, but lower levels of competition, quantitative change when lead to a qualitative change, the industry is also a lack of real power of innovation to promote the leap in such a hierarchy. It is understood that the future of the competition will be the brand, quality and channel. Especially in the future market competition will no longer be the competition of domestic enterprises, foreign kitchen hardware business giants have flocked to the Chinese market, foreign companies to acquire Chinese companies to accelerate the operation.
Kitchen hardware companies need to abandon the narrow development of thinking
Today, kitchen hardware industry has already begun in high-end ranking to advanced, from the previous traditional workshop style manufacturing began to enterprise brand design. The brand name products are increasingly popular with the new middle-class consumers. And the domestic development of the narrow way of thinking makes the whole industry chain can not be extended, it is difficult to form a systematic, the development of serialization. The lack of brand awareness makes the domestic kitchen utensils and appliances hardware can not be born famous brand companies and star products. Most enterprises can only be a proxy for international brands to become a migrant workers, the majority of kitchen hardware companies in this vast market can only become a supporting role". Visible, hardware companies have to start from various parties, adjust, enhance brand concept, change production mode, hardware this fertile soil should not be outside the hard work.
In short, the kitchen hardware companies in addition to focus on quality, the pursuit of innovation, but also to spend the best marketing strategy to do, in order to remain invincible in the market.